Has Dodge Challenger Gone Plum Crazy?
- Plum Crazy color returns from the Dodge car paint code archive for an exclusive production run
- Adding to the throwback style, Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is available with matte black or new bright white dual-wide R/T body-side stripes

Auburn Hills, Mich., Oct 22, 2009 -
Dodge have announced an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color. Both Dodge Challenger models deliver the best of modern American muscle-car characteristics — unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology — now with an extra dose of nostalgia.
“The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger’s roots,” says Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. “Our new Plum Crazy limited-edition models pay homage to Challenger’s heritage while delivering the passion and excitement Dodge fans and customers demand.”
2010 Dodge Challenger R/T Classic Plum Crazy
Based on the 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Plum Crazy edition is the first to offer dual throwback A-line body-side R/T stripes in matte black or new bright white. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and chromed fuel-filler door.
When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Plum Crazy includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Plum Crazy R/T Classic can accelerate from zero to 60 mph in less than 6 seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.
2010 Dodge Challenger SRT8 Plum Crazy
If the Dodge Challenger R/T Classic in Plum Crazy is not exciting enough, the 2010 Dodge Challenger SRT8 version delivers even more punch and exclusivity with its 6.1-liter HEMI V-8 engine producing 425 horsepower and 420 lb.-ft. of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.
The limited-production Dodge Challenger SRT8 in Plum Crazy is based on the 2010 Dodge Challenger SRT8 and features exterior-matching SRT performance seats with Plum Crazy accented stripe.
Production of the 2010 Dodge Challenger R/T Classic and SRT8 in Plum Crazy
Production of the 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Plum Crazy Pearl Coat starts late November 2009 at the Brampton Assembly plant in Brampton, Ontario, Canada. It will be built on the same assembly line as the award-winning Dodge Charger and Chrysler 300.
2010 Dodge Challenger "Most Appealing Midsize Sporty Car"
The 2010 Dodge Challenger accommodates five passengers in a two-door coupe produced from the company’s proven rear-wheel-drive platform. With three models of head-turning retro styling, two HEMI V-8 engine choices, up to 25 highway mpg, more than 25 safety and security features and modern amenities including UconnectTM Navigation with voice-activated navigation system and real-time traffic available, Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in their 2009 APEAL Study.